Summary
I led the design of a geo-visualization interface that replaced grid-heavy data tables with an interactive, map-first experience. The solution streamlined decision-making, reduced cognitive load, and allowed enterprise workforce managers to monitor situations in real time.
The Challenge
Existing workforce management tools relied on dense tables and disconnected views:
Overwhelming data presentation — large grids made it hard to find relevant information quickly.
Scattered workflows — related information was spread across multiple screens.
Limited discoverability — critical data points were buried in filters and menus, slowing response time.
This led to inefficiencies, slower situational response, and increased training needs for new users.
Approach
1. Research & Problem Definition
Interviewed current users to understand how they navigated and interpreted large-scale operational data.
Mapped pain points across the most common “jobs-to-be-done” (monitor situations, locate people, manage logistics).
2. Design Principles
Established principles to guide the solution:
Inspire User Confidence — intuitive, familiar interactions.
Highlight Clear Data Points — reduce noise, surface what matters.
Ensure High Discoverability — no critical information hidden in deep menus.
3. Map-First Experience Design
Anchored the interface around a central interactive map as the primary control surface.
Designed map layers and visual markers for ongoing situations, personnel locations, and logistics (sites, assets).
Integrated real-time alerts and contextual actions directly into the map to remove unnecessary navigation steps.
4. Personalization & Flexibility
Enabled saved filters, custom views, and settings for quick recall of frequent workflows.
Provided scalable component architecture to support future data sources and visualization types.
5. Collaboration & Validation
Partnered with engineering to define performance requirements for rendering high-density data points without lag.
Conducted prototype testing with representative users, refining marker design, clustering behavior, and interaction patterns based on feedback.
Impact Highlights
Wrap Up
By replacing fragmented data tables with a unified, map-first interface, the geo-visualization tool improved response speed, reduced training time, and laid the groundwork for scalable, real-time situational awareness across the enterprise.
You can see the Geo-Viz designs in action in Figma.